If your company is upgrading its website will your site structure change?

If your site receives substantial traffic and referrals from Google or other search engines you'll want to be aware of structural changes.  Structural changes consist of pages being renamed, moved or removed all together.  Most search engines equate renamed pages, or pages which have moved, to pages that have been REMOVED.  Just because the exact same information exists on another NEW page in your site doesn't mean that the search engines will automatically detect and update their systems immediately.

The consequence may result in lost traffic and sales for a temporarily period unless precautionary steps are taken to handle the removed page errors.  Additionally, if external sites link directly to your internal site pages you may need to take actions to handle those links.  Updated link requests often go unanswered by website owners, or in a worst case scenario result in link removal.  Dealing with redirects and other band-aide fixes usually results in webmaster headaches and frustration as well as a lack of success.

To avoid a potential catastrophe High Conversions has created the program 'Avoid the Site Structure Catastrophe'.  The program offers site owners the ability to keep the existing page names in tact while making major upgrades to their site.  To see if your site qualifies for the program fill out this form.